In the context of the promotional campaign for winter tourism of the Umbria Region, two characters of the fresco depicting theEternal Father among Angels, Prophets and Sibilles, painted by Pietro Vannucci called “Perugino” in the Nobile Collegio del Cambio in Perugia, are caught during a love escape, between the beautiful landscapes and culinary excellences of Umbria, known as the Green Heart of Italy. The painter Perugino therefore becomes the ambassador of local tourism promotion, having left numerous paintings and wonderful frescoes in the most characteristic towns and villages of the region; the occasion is also excellent to celebrate his 500th anniversary in 2023, when many events and exhibitions will be organized to honor the great painter. The commercial, signed by Armando Testa with the direction of Federico Brugia and the media strategy of The Gate Communication, is having a great success thanks to social media sharing.
“Un nuovo incontro con l’Egregius Pictor” (“A new meeting with the Egregius Pictor”): a book and an app for the Nobile Collegio del Cambio
There are two initiatives that make up the new editorial project and innovation and adaptation of the ways of visiting the historical and artistic heritage
