Perugino sneaks out of his famous painting the “Adoration of the Magi” kept in the Galleria Nazionale dell’Umbria in Perugia, and he gets away to discover the beauty of the cities and villages of Umbria: the campaign of tourist promotion of the Umbria Region starts again and, this time, “the best Master of Italy” himself will be the testimonial to promote the spring season with a new video commercial signed by Armando Testa, on air from April 2 on TV.
The video starts in one of the most beautiful rooms of the Galleria Nazionale from which Perugino exits; once in the street, he meets with a couple of tourists: he presents himself as an unusual guide, to discover the beauty of Umbria.
The frenetic journey of the trio will touch the places important for the life and work of the great artist: from Città della Pieve to Lake Trasimeno, from Panicale to Marmore Falls, in a succession of spectacular villages, breathtaking landscapes and masterful works. Ingredients that make the holiday in Umbria an unforgettable experience.
The spot ends with an invitation to “Live art with new emotions” and the classic logo “Umbria. Cuore verde d’Italia” (Umbria. The green heart of Italy)
